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I'm a Fitness Business Coach, Marketing Geek, and... a diehard Manchester Utd Fan! Most PT’s and Studio owners feel overwhelmed and confused with how to market their business so that it grows and stands out from the competition. I give them the step by step marketing plan they need to grow their business, get consistent leads coming in and be seen as the clear leader for their niche. Sign up to my newsletter, Fitness Marketing Blueprints, to get fitness marketing prompts in your inbox weekly.
You know what Manchester United is famous for (besides breaking my heart)? Overpaying for players who don’t fit. Big names. Big wages. And then… nothing. Dead weight on the pitch. Dead weight on the books. It happens in business too. Fit pros chase any client with a wallet. But the wrong fit drains you — time, energy, sanity. The best coaches don’t just sign anyone. They pick clients like elite clubs should pick players: ✅ The right position (your offer solves their exact problem) ✅ The right...
“I don’t have time.” It’s the excuse clients use to skip workouts. And it’s the excuse coaches use to dodge marketing. But let’s be real: it’s not about time. It’s about systems. If a client tells you they don’t have time to train, you don’t shrug and say “fair enough.” You give them a plan that fits — short, efficient, effective. Marketing works the same way. Without a system, it feels like an extra job. With the right system, it runs in the background — booking consults while you coach....
Last week, I watched a coffee shop meltdown. One barista looked like they were auditioning for Fawlty Towers: milk everywhere, orders forgotten, customers giving death stares. Chaos. The other? Zen master. Calm. Measured. Every move part of a system. Guess which one got the tips? Guess which line moved faster Here’s the truth: most fit pros run their business like Barista #1. Hustling. Forgetting follow-ups. Scrambling to post. Always playing catch-up. But the ones who build systems? They’re...