ANDREW WALLIS YOUR FITNESS BUSINESS GUIDE Hey Reader, We’re 3 weeks into Authority Amplified—this month’s series on building trust, visibility, and positioning… Even if your audience is small. So far, we’ve talked about why trust beats reach, and how to position yourself as the go-to coach. Today? Let’s tackle something that trips up a lot of coaches: “How do I share wins without sounding arrogant?” ⸻ Here’s the answer: You don’t need to brag. You just need to document. People don’t trust...
13 days ago • 1 min read
“Content freedom comes from constraint. Pick a lane. Plan ahead. Post with purpose.” — Andrew Wallis Hey Reader, Let’s be honest—there’s nothing more draining than staring at a blinking cursor, wondering what to post today. You’re juggling client sessions, programming, admin, and trying to squeeze in a social post that doesn’t sound like a cry for help. I get it. But here’s the truth: consistency isn’t about showing up daily with genius content pulled from thin air—it’s about having a system...
16 days ago • 5 min read
ANDREW WALLIS YOUR FITNESS BUSINESS GUIDE Hey Reader, Last week we kicked off Authority Amplified—my June series on building trust and visibility (even with a small audience). This week’s focus? Positioning. Because if your message is vague, your dream clients will scroll right past you… …even if you’re the perfect coach for them. ⸻ You don’t need to be louder. You need to be clearer. The easiest way to do that? Use the “Only Coach” positioning formula: “I’m the only coach who helps [target...
20 days ago • 1 min read
“Price is what you pay. Value is what you get.” — – Warren Buffett. Hey Reader, Ever feel like you’re doing everything right—training hard, serving your clients, showing up online—and yet, the numbers still don’t add up? You’re not lazy. You’re not doing it wrong. You’re likely just undercharging. And that’s a business model issue, not a you issue. This week’s newsletter is here to help you shift that — with a clear, confidence-building approach to pricing your services in a way that reflects...
23 days ago • 4 min read
ANDREW WALLIS YOUR FITNESS BUSINESS GUIDE Hey Reader, Let’s clear up one of the biggest myths in online fitness marketing: You don’t need 10K followers. You don’t need to “go viral.” You need trust. That’s the real currency of your business. You can have 187 followers and still be fully booked—if those people believe in your ability to help them. ⸻ This month’s focus: Authority Amplified All through June, I’m going to show you how to build trust, credibility, and visibility—even if your...
27 days ago • 1 min read
“You don’t rise to the level of your goals. You fall to the level of your systems.” — James Clear Hey Reader, Let’s be honest—there’s nothing more draining than staring at a blinking cursor, wondering what to post today. You’re juggling client sessions, programming, admin, and trying to squeeze in a social post that doesn’t sound like a cry for help. I get it. But here’s the truth: consistency isn’t about showing up daily with genius content pulled from thin air—it’s about having a system...
about 1 month ago • 4 min read
ANDREW WALLIS YOUR FITNESS BUSINESS GUIDE Hey Reader, Here’s a tough—but important—question: Would you buy your own offer? If you’re not 100% sure the answer is yes, don’t worry - you’re not alone. Most coaches spend months building programs… …but never pause to see their offer through a potential client’s eyes. Today, I want to give you a quick 5-minute audit you can run on your offer - so you can spot where it needs a boost. The 5-Point Offer Audit: 1. Is it crystal clear? Would a stranger...
about 1 month ago • 1 min read
“Content builds relationships. Relationships build trust. Trust drives revenue.” — Andrew Davis. Hey Reader, You’re posting consistently. You’re sharing tips, client wins, maybe even a reel or two of you crushing a kettlebell complex. But… crickets. No leads. No DMs. No bookings. So what gives? Here’s the hard truth: most fitness content fails not because of effort—but because of misalignment. It’s not that you’re not showing up. It’s that you’re showing up with content that focuses on you...
about 1 month ago • 4 min read
ANDREW WALLIS YOUR FITNESS BUSINESS GUIDE Hey Reader, Quick question: Have you ever wanted to talk about your coaching offer… …but you stopped yourself because you didn’t want to sound “salesy” or pushy? If so, you’re not alone. Here’s the truth: Selling doesn’t have to feel gross. When you frame it right, selling feels like helping. The key? Stop pitching your program. Start inviting people into a transformation. Here’s how I like to do it: ✅ Tell a story Share a real-life success or a...
about 1 month ago • 1 min read
