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Hey Reader,

Let’s be honest—there’s nothing more draining than staring at a blinking cursor, wondering what to post today.

You’re juggling client sessions, programming, admin, and trying to squeeze in a social post that doesn’t sound like a cry for help. I get it.

But here’s the truth: consistency isn’t about showing up daily with genius content pulled from thin air—it’s about having a system that makes content creation simple and sustainable.

That’s what this week’s newsletter is all about.

Let’s stop spinning the content hamster wheel—and start posting with purpose.

Strategic Content Planning > Reactive Posting

Ever feel like you’re stuck in the hamster wheel of “What should I post today?”

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You open Instagram. Scroll a bit. Close it. Reopen it.

Maybe post something just to stay active… but it doesn’t move the needle.

No DMs. No consults. Just crickets.

Here’s why: posting without a plan burns you out and keeps you invisible.

It’s not about working harder. It’s about working smarter—with a system that helps you create content that connects, converts, and keeps you in control.

Try these 3 planning shifts to reclaim your time and your results:

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✅ Monthly Themes

Pick a focus that aligns with what you’re selling.

👉 Launching a strength program? Make it “Strength Month.”

👉 Running a referral challenge? Feature “Client Success Month.”

This keeps your content focused and your message clear.

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✅ Weekly Rhythm

Rotate post types to keep your feed fresh and strategic.

👉 Monday: Value

👉 Wednesday: Story

👉 Friday: Social Proof or CTA

It takes the guesswork out of “what to post” and ensures you're building trust all week long.

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✅ Batch + Bank

Set aside 60–90 minutes each week to plan and create.

Batch 2–3 posts at once, schedule them out, and build a content bank you can dip into when life gets chaotic (because it will).

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🛠 Pro Tip:

Content freedom comes from constraint.

Pick a lane. Plan ahead. Post with purpose.

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You don’t need to post more—you just need to post smarter.

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Featured Blog Post

The Content Waterfall: Repurpose Content Like a Pro

👉 Read the post here​

Tired of feeling like you’re on a content treadmill?

This week’s post breaks down a simple system I use myself—and with clients—to turn one core idea into a full week’s worth of content across email, social media, and video.

It’s called the Content Waterfall, and once you try it, you won’t go back.

Here’s the gist:
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Start with one pillar post, like a blog or a long-form video.

Then drip it down into smaller pieces—think carousels, reels, tweets, short emails, and lead magnets. You stay consistent without burning out.

This approach helps you:

• Show up everywhere without starting from scratch
• Reinforce key ideas across platforms
• Save hours of time every week

🔧 I’ve even included a free Content Waterfall Checklist to make it plug-and-play.

👉 Read the blog + grab the checklist​

If you’ve been trying to stay visible but feel like you’re always chasing your tail, this one’s for you.

Featured YouTube Video

🎥 Are You Charging Too Little For Coaching?

If you’re fully booked but still stressing about rent…

If you’re burning out from sessions but scared to raise your rates…

This one’s for you.

In this new video, I break down exactly why so many great coaches undercharge — and how to change that without losing the clients you love.
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🔧 You’ll learn:

• Why trading time for money is keeping you stuck
• How to build a value ladder that helps clients move from curious to committed
• The 3-step system I use with fit pros to raise rates without resistance

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💡 Whether you’re charging £40 per session or offering big packages, this video will help you reframe your value and price with confidence.

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🎯 Ready to step into the next level of coaching?

Watch it here → Watch on YouTube​

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📌 Want to work through this with me step-by-step?

​Apply to the Small Group Coaching Program »​

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📌 Recommended Resource: ScoreApp – Create Lead-Generating Quizzes in Minutes

One of the easiest ways to start building your value ladder is by offering a free quiz that speaks directly to your ideal client’s biggest pain point.

And ScoreApp makes that process seamless.

I use it to create engaging, on-brand quizzes that:

• Attract qualified leads

• Segment my audience automatically

• Spark meaningful conversations that lead to sales

Whether you’re offering a “What’s Your Fitness Focus?” quiz or a “What’s Stalling Your Progress?” assessment, ScoreApp helps position you as the expert and moves people one step closer to your premium offer.

🔥 Pro Tip: Use the SAGE framework when building your quiz:

• Short

• Actionable

• Goal-oriented

• Easy to consume

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👉 Check it out here (affiliate link)​

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📌 Playbook of the Week: Content Marketing Playbook for Fit Pros

If showing up consistently online feels like a full-time job…

If you’ve got ideas but no structure, and you’re stuck in the “what do I post today?” loop…

Then this playbook was built for you.

The Content Marketing Playbook for Fit Pros gives you a clear, plug-and-play system to plan, create, and post content that actually moves the needle—without burning out or starting from scratch each week.

Inside, you’ll get:

✅ The full Content Waterfall framework — turn one idea into 10+ posts across email, socials, video, and more

✅ Monthly themes + weekly post types — so your content supports your offers and stays fresh

✅ Plug-and-play templates + headline formulas — for emails, social posts, and blogs

✅ My personal content calendar + batching routine — so you can create once and repurpose like a pro

✅ Bonus: 30 days of post prompts tailored for fitness professionals

Whether you’re a coach, PT, or studio owner, this playbook will help you:

• Show up with purpose
• Save hours each week
• Build trust and book more consults

Ready to ditch random posting and start building content that compounds?

​Grab the Content Marketing Playbook here »​

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Let’s Talk

Be honest—how often do you find yourself staring at a blank screen, wondering what to post?

👉 “Should I just throw something up to stay visible?”

👉 “Is anyone even reading this?”

👉 “What if I run out of ideas next week?”

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You’re not alone. Most coaches don’t have a content system—they rely on inspiration, not intention.

But here’s the real question I want to ask you:

👉 What’s been your biggest struggle with staying consistent on social or email?

Hit reply and let me know.

Whether it’s time, ideas, confidence, or something else entirely—I read every message.

And who knows, I might even feature your reply (anonymously) in a future newsletter or video.

Let’s cut through the chaos and start creating content that actually works for your business.

I’ve got your back.

— Andrew

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P.S. If you’re done winging it with your content — and ready to follow a plan that actually grows your business — I’d love to help.

Inside my Small Group Coaching Program, we’ll work together to:

• Build a content strategy that fits your goals, not just the algorithm

• Create a simple weekly system to stay visible without burning out

• Turn your content into consults, clients, and consistent revenue

This isn’t about posting more. It’s about posting smarter — with purpose, structure, and confidence.

👉 Apply here to join the next group​

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