Want to stand out? Say this.

Published 20 days ago • 1 min read

ANDREW WALLIS

YOUR FITNESS BUSINESS GUIDE

Hey Reader,

Last week we kicked off Authority Amplified—my June series on building trust and visibility (even with a small audience).

This week’s focus?

Positioning.

Because if your message is vague, your dream clients will scroll right past you… …even if you’re the perfect coach for them.

⸻

You don’t need to be louder.

You need to be clearer.

The easiest way to do that? Use the “Only Coach” positioning formula:

“I’m the only coach who helps [target audience] achieve [result] using [unique method].”

This one sentence makes you instantly stand out—even in a crowded niche.

⸻

A few examples:

✅ “I’m the only coach who helps women in menopause lose weight without giving up wine or chocolate.”

✅ “I’m the only coach who helps busy dads get strong with 3 workouts a week—no gym required.”

✅ “I’m the only coach who helps 50+ professionals fix chronic pain with strength and movement instead of surgery.”

Clear. Specific. Memorable.

That’s what makes you the go-to choice.

⸻

Your move:

Try writing your own “Only Coach” statement using this formula:

🟩 I’m the only coach who helps ____ achieve ____ using ____.

Then hit reply and send it to me—I’ll give you feedback or help you sharpen it.

To your success,

Andrew

P.S. Next week in the Authority Amplified series: how to share proof and results without sounding like a show-off.

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