Hi Reader,

January is the biggest month of the year for most gyms and studios. It’s also the month most owners plan last.

By the time they sit down to it, it’s mid-December, everyone’s busy, and January becomes a discount and a “new year, new you” post.

So I’ve put together a free kit to get January sorted now, while there’s still time.

No resolutions. Just progress.

Most January marketing promises a new you. People have heard it before, and most resolutions are gone by February.

This campaign does the opposite.

It’s built around the Triple 7, three small habits created by James Breese at Strength Matters, who I work with:

• 7,000 steps a day
• 7 glasses of water a day
• 7 hours of sleep a night

They’re small enough to start today and simple enough to still be going in March. And they attract the kind of people who stay.

What’s in the kit

• A week-by-week plan, from now to the end of January
• An eight-page Triple 7 guide to brand, print and share as your free offer
• Seven emails and seven social posts, ready to adapt
• A plan for a January open session
• Weekly check-ins that keep new starters coming
• A habit tracker and a 90-day marketing planner

👉 Get the free January kit​

Why now

A personal training studio owner I coached in Melbourne had his best January ever, then his best February. Other owners asked what his secret was.

There wasn’t one. He’d blocked out time every week in October, November and December, and done the small things consistently.

Hit reply and tell me what you’re planning for January. I read every reply.

Andrew

P.S. The guide is yours to brand. Add your logo, your photos and your favourite local walks, and it becomes something no national chain can copy.