[Freedom Finder] The Funnel Is Dead – Here’s How to Grow in 2025


Hey Reader

Welcome to August!

I’m kicking off a month of content designed to help you break through the £2.5k–£5k/month ceiling and build a fitness business that supports the life you actually want.

Why old‑school funnels are failing

If you’ve been hustling with paid ads, six‑week challenges and “special offer” emails, you’ve probably noticed the returns diminishing.

The fitness market is saturated with cookie‑cutter funnels, and consumers have become wary of quick fixes.

They want to explore, learn and engage on their own terms.

The data backs this up:

buyers now need around seven hours of content, eleven meaningful interactions and to see you on four different platforms before they feel comfortable reaching out.

Think of it as a relationship, not a pipeline — trust builds over time and across channels.

A better way to attract and serve clients

Over the next four weeks I’m going to show you how to:

  • Diagnose your growth bottlenecks so you stop guessing and start fixing the right things.
  • Generate leads sustainably without throwing money at Meta or TikTok.
  • Build irresistible offers and simple playbooks that free up your time.
  • Create a freedom‑based business that lets you coach from a café (or a beach) and live your life.

I’ll be sharing blogs, threads, videos and even a behind‑the‑scenes look at how I run my business while traveling.

Every piece will contain actionable advice and a clear next step.

Start here: the Growth Engine Scorecard:

Before we dive in, take a moment to see where your business stands right now.

I created the Growth Engine Scorecard to give you an honest look at your marketing, offer and operations — and to show you what’s holding you back.

It’s free, takes less than two minutes and you’ll receive a custom report with targeted recommendations.

You can take it here:

👉 Take the Growth Engine Scorecard

Once you’ve completed it, hit reply and let me know your score. I’d love to send you a quick tip tailored to your biggest challenge.

Here’s to a month of clarity, momentum and (most importantly) freedom!

Warmly,

Andrew
The Freedom Finder

3 Shinhene, Queens Drive West, Ramsey, Isle of Man, Isle of Man IM8 2HZ
Unsubscribe · Preferences

Hi! I'm Andrew Wallis

I'm a Fitness Business Coach, Marketing Geek, and... a diehard Manchester Utd Fan! Most PT’s and Studio owners feel overwhelmed and confused with how to market their business so that it grows and stands out from the competition. I give them the step by step marketing plan they need to grow their business, get consistent leads coming in and be seen as the clear leader for their niche. Sign up to my newsletter, Fitness Marketing Blueprints, to get fitness marketing prompts in your inbox weekly.

Read more from Hi! I'm Andrew Wallis

“I don’t have time.” It’s the excuse clients use to skip workouts. And it’s the excuse coaches use to dodge marketing. But let’s be real: it’s not about time. It’s about systems. If a client tells you they don’t have time to train, you don’t shrug and say “fair enough.” You give them a plan that fits — short, efficient, effective. Marketing works the same way. Without a system, it feels like an extra job. With the right system, it runs in the background — booking consults while you coach....

Last week, I watched a coffee shop meltdown. One barista looked like they were auditioning for Fawlty Towers: milk everywhere, orders forgotten, customers giving death stares. Chaos. The other? Zen master. Calm. Measured. Every move part of a system. Guess which one got the tips? Guess which line moved faster Here’s the truth: most fit pros run their business like Barista #1. Hustling. Forgetting follow-ups. Scrambling to post. Always playing catch-up. But the ones who build systems? They’re...

Hey Reader Every week I pull together the 3 most valuable pieces of content I’ve shared — the ones that will help you win more clients, earn more, and keep your business growing without burning out. If you only take action on a few things this week, make it these: ⸻ 🎥 Long-Form Video: Lead Magnets That ACTUALLY WORK – The Complete Guide If you’ve ever put out a freebie that no one downloads, this video is for you. I break down what actually works and how to create lead magnets that convert. ⸻...