profile

Hi! I'm Andrew Wallis

[Freedom Finder] The Funnel Is Dead – Here’s How to Grow in 2025

Published 3 months ago • 1 min read

Hey Reader

Welcome to August!

I’m kicking off a month of content designed to help you break through the £2.5k–£5k/month ceiling and build a fitness business that supports the life you actually want.

Why old‑school funnels are failing

If you’ve been hustling with paid ads, six‑week challenges and “special offer” emails, you’ve probably noticed the returns diminishing.

The fitness market is saturated with cookie‑cutter funnels, and consumers have become wary of quick fixes.

They want to explore, learn and engage on their own terms.

The data backs this up:

buyers now need around seven hours of content, eleven meaningful interactions and to see you on four different platforms before they feel comfortable reaching out.

Think of it as a relationship, not a pipeline — trust builds over time and across channels.

A better way to attract and serve clients

Over the next four weeks I’m going to show you how to:

  • Diagnose your growth bottlenecks so you stop guessing and start fixing the right things.
  • Generate leads sustainably without throwing money at Meta or TikTok.
  • Build irresistible offers and simple playbooks that free up your time.
  • Create a freedom‑based business that lets you coach from a café (or a beach) and live your life.

I’ll be sharing blogs, threads, videos and even a behind‑the‑scenes look at how I run my business while traveling.

Every piece will contain actionable advice and a clear next step.

Start here: the Growth Engine Scorecard:

Before we dive in, take a moment to see where your business stands right now.

I created the Growth Engine Scorecard to give you an honest look at your marketing, offer and operations — and to show you what’s holding you back.

It’s free, takes less than two minutes and you’ll receive a custom report with targeted recommendations.

You can take it here:

👉 Take the Growth Engine Scorecard​

Once you’ve completed it, hit reply and let me know your score. I’d love to send you a quick tip tailored to your biggest challenge.

Here’s to a month of clarity, momentum and (most importantly) freedom!

Warmly,

Andrew
​The Freedom Finder

​

​

​

​

3 Shinhene, Queens Drive West, Ramsey, Isle of Man, Isle of Man IM8 2HZ
​Unsubscribe · Preferences​

Hi! I'm Andrew Wallis

I'm a Fitness Business Coach, Marketing Geek, and... a diehard Manchester Utd Fan! Most PT’s and Studio owners feel overwhelmed and confused with how to market their business so that it grows and stands out from the competition. I give them the step by step marketing plan they need to grow their business, get consistent leads coming in and be seen as the clear leader for their niche. Sign up to my newsletter, Fitness Marketing Blueprints, to get fitness marketing prompts in your inbox weekly.

Read more from Hi! I'm Andrew Wallis

Hey Reader, If you’ve been following me for a while, you know my mission is simple:Help fitness professionals build businesses that don’t just survive… they thrive. Here’s the problem: most Fit Pros are stuck. Leads come in bursts (then dry up). Ads drain the bank account. You’re working harder than ever, but it still feels like feast-or-famine. I know what that feels like — it’s a bit like trying to fill a leaky bucket. No matter how much effort you pour in, it never feels full. I’ve been...

about 2 months ago • 1 min read

You know what Manchester United is famous for (besides breaking my heart)? Overpaying for players who don’t fit. Big names. Big wages. And then… nothing. Dead weight on the pitch. Dead weight on the books. It happens in business too. Fit pros chase any client with a wallet. But the wrong fit drains you — time, energy, sanity. The best coaches don’t just sign anyone. They pick clients like elite clubs should pick players: ✅ The right position (your offer solves their exact problem) ✅ The right...

about 2 months ago • 1 min read

“I don’t have time.” It’s the excuse clients use to skip workouts. And it’s the excuse coaches use to dodge marketing. But let’s be real: it’s not about time. It’s about systems. If a client tells you they don’t have time to train, you don’t shrug and say “fair enough.” You give them a plan that fits — short, efficient, effective. Marketing works the same way. Without a system, it feels like an extra job. With the right system, it runs in the background — booking consults while you coach....

about 2 months ago • 1 min read