Hey Reader, If you’ve been following me for a while, you know my mission is simple:Help fitness professionals build businesses that don’t just survive… they thrive. Here’s the problem: most Fit Pros are stuck. Leads come in bursts (then dry up). Ads drain the bank account. You’re working harder than ever, but it still feels like feast-or-famine. I know what that feels like — it’s a bit like trying to fill a leaky bucket. No matter how much effort you pour in, it never feels full. I’ve been...

You know what Manchester United is famous for (besides breaking my heart)? Overpaying for players who don’t fit. Big names. Big wages. And then… nothing. Dead weight on the pitch. Dead weight on the books. It happens in business too. Fit pros chase any client with a wallet. But the wrong fit drains you — time, energy, sanity. The best coaches don’t just sign anyone. They pick clients like elite clubs should pick players: ✅ The right position (your offer solves their exact problem) ✅ The right...

“I don’t have time.” It’s the excuse clients use to skip workouts. And it’s the excuse coaches use to dodge marketing. But let’s be real: it’s not about time. It’s about systems. If a client tells you they don’t have time to train, you don’t shrug and say “fair enough.” You give them a plan that fits — short, efficient, effective. Marketing works the same way. Without a system, it feels like an extra job. With the right system, it runs in the background — booking consults while you coach....