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Hi! I'm Andrew Wallis

Most fit pros don’t fail because they’re bad coaches

Published 22 days ago • 1 min read

Hi,

This might be uncomfortable to read — but it needs to be said clearly.

Most fit pros who struggle aren’t failing because they’re bad at what they do.

They’re often very good coaches.

They care.
They invest in their education.
They want to help people.

And that’s exactly why this hurts so much when the business side doesn’t work.

Here’s the part no one tells you early enough:

Being great at coaching does not prepare you to run a sustainable business.

Not because you’re missing something obvious.
But because they are two completely different skill sets — and most fit pros are only ever trained in one.

So when things feel harder than they should…
when effort doesn’t translate into stability…
when you start quietly questioning yourself…

That’s not a personal failure.

That’s a system failure.

I’ve watched too many capable coaches reach this point — not because they weren’t good enough, but because no one showed them how to build a business that actually supports a life.

This is exactly why I care so much about helping fit pros find their freedom doing work they love — without burning out or walking away from the industry altogether.

Over the next few emails, I want to talk honestly about:

  • why this happens
  • why it’s so common
  • and what actually changes things

No hype.
No pressure.
Just the truth most fit pros never hear soon enough.

You’re not broken.

You were just never shown a better way.

—
Andrew

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3 Shinhene, Queens Drive West, Ramsey, Isle of Man, Isle of Man IM8 2HZ
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Hi! I'm Andrew Wallis

I'm a Fitness Business Coach, Marketing Geek, and... a diehard Manchester Utd Fan! Most PT’s and Studio owners feel overwhelmed and confused with how to market their business so that it grows and stands out from the competition. I give them the step by step marketing plan they need to grow their business, get consistent leads coming in and be seen as the clear leader for their niche. Sign up to my newsletter, Fitness Marketing Blueprints, to get fitness marketing prompts in your inbox weekly.

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