Hi,

After that period I told you about in my last email, there was one belief that kept me stuck longer than anything else.

It sounds responsible on the surface.

Even noble.

It’s this:

“Once I’m busy enough, things will work themselves out.”

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I genuinely believed that.

If I just coached more hours…

If I just filled the diary…

If I just said yes a bit longer…

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Then the money stress would ease.

Then I could take my foot off the gas.

Then life would open up again.

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So I doubled down on being busy.

Early mornings.

Late nights.

More sessions.

Less margin.

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And here’s the uncomfortable truth:

Being busy hid the real problem.

Because the issue was never effort.

It was never commitment.

It was never skill.

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The issue was that the business had no engine of its own.

Everything relied on me showing up.

Selling.

Delivering.

Fixing.

Chasing.

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So when I was tired, the business was tired.

When I was stressed, the business wobbled.

When I stopped, everything stopped.

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That belief — “stay busy and it’ll work” — is why so many good fit pros quietly burn out.

Not because they’re lazy.

But because they mistake activity for progress.

I see it all the time.

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People who care deeply about their clients.

People who do the work properly.

People who would never cut corners.

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And yet they’re trapped inside a model that demands more and more from them just to stand still.

Here’s the shift that changed things for me:

I stopped asking,

“How do I do more?”

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And started asking,

“What needs to exist so this business doesn’t depend entirely on me?”

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That question is uncomfortable.

Because it forces you to look at structure — not just effort.

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But it’s also the beginning of freedom.

If you’ve been telling yourself “once things calm down…” for years now, this isn’t a motivation problem.

It’s a belief problem.

And beliefs can be changed.

In the next email, I’ll show you what life actually looks like when that belief loosens its grip — not in theory, but in real terms.

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—

Andrew

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