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I'm a Fitness Business Coach, Marketing Geek, and... a diehard Manchester Utd Fan! Most PT’s and Studio owners feel overwhelmed and confused with how to market their business so that it grows and stands out from the competition. I give them the step by step marketing plan they need to grow their business, get consistent leads coming in and be seen as the clear leader for their niche. Sign up to my newsletter, Fitness Marketing Blueprints, to get fitness marketing prompts in your inbox weekly.
Hey Reader, I want to tell you about the moment everything shifted for me. It wasn’t when I built my first fitness business. It wasn’t when I opened my sixth bootcamp location. It wasn’t even when I moved to Australia and built it all again from scratch. It was a Tuesday morning in 2019. I was sitting with a PT who was exhausted, overwhelmed, and doing everything “right”: Posting daily Delivering amazing coaching Selling low-ticket trials Trying every hack the internet told him to try And...
Hey Reader, If you’ve been following me for a while, you know my mission is simple:Help fitness professionals build businesses that don’t just survive… they thrive. Here’s the problem: most Fit Pros are stuck. Leads come in bursts (then dry up). Ads drain the bank account. You’re working harder than ever, but it still feels like feast-or-famine. I know what that feels like — it’s a bit like trying to fill a leaky bucket. No matter how much effort you pour in, it never feels full. I’ve been...
You know what Manchester United is famous for (besides breaking my heart)? Overpaying for players who don’t fit. Big names. Big wages. And then… nothing. Dead weight on the pitch. Dead weight on the books. It happens in business too. Fit pros chase any client with a wallet. But the wrong fit drains you — time, energy, sanity. The best coaches don’t just sign anyone. They pick clients like elite clubs should pick players: ✅ The right position (your offer solves their exact problem) ✅ The right...