The moment I realised Fit Pros don’t need funnels

Published 3 days ago • 1 min read

Hey Reader,

I want to tell you about the moment everything shifted for me.

It wasn’t when I built my first fitness business.

It wasn’t when I opened my sixth bootcamp location.

It wasn’t even when I moved to Australia and built it all again from scratch.

It was a Tuesday morning in 2019.

I was sitting with a PT who was exhausted, overwhelmed, and doing everything “right”:

Posting daily
Delivering amazing coaching
Selling low-ticket trials
Trying every hack the internet told him to try

And still… barely earning £2.5k/month.

I walked him through a complicated funnel he’d bought from a guru the month before.

Multiple emails.

Multiple pages.

Automations.

Content pillars.

Triggers.

Segments.

More triggers.

His eyes glazed over.

And that’s when it hit me:

Fit Pros don’t need more things.

They need a better way of thinking.

They need a mechanism they can actually run.

Something simple, predictable, and repeatable.

So I scrapped everything and rebuilt from zero:

1 offer
1 pathway
1 simple funnel
1 weekly newsletter
Daily content
A nurture system built around trust — not tactics

And it worked.

It worked again.

And again.

It worked when I helped studios scale to £35k+ months.

It worked when I helped fitness franchise owners fill their founding memberships.

It worked when I launched new hybrid training models.

It worked when I built the Growth Engine that PTs still use today.

Here’s the truth:

Most Fit Pros don’t fail because they don’t work hard.

They fail because they don’t have a mechanism that converts.

If you want to see where your own mechanism is breaking, start here:

Growth Engine Scorecard

See What’s Holding You Back

Fix the mechanism.

The revenue follows.

Andrew

3 Shinhene, Queens Drive West, Ramsey, Isle of Man, Isle of Man IM8 2HZ
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