Why DIY lead gen never really works

Published about 1 month ago • 1 min read

ANDREW WALLIS

YOUR FITNESS BUSINESS GUIDE

I once spent an entire Sunday afternoon building an IKEA table.

The instructions were confusing.

The Allen key was unforgiving.

And I definitely installed one leg backwards.

But when I finally stepped back and looked at it, I thought:

“Yep. That’s a damn fine table.”

Here’s the thing:

It wasn’t actually that good.

But I built it — so I valued it more than it was worth.

That’s called the IKEA Effect — and it’s powerful.

🔁 Now flip that into your business.

You built your offer.

You set your prices.

You put it all together from scratch — after years of experience, certifications, and hustle.

Of course you love it.

But your audience?

They don’t care how much work it took.

They only care how clearly you solve their problem.

And if the way you’re packaging, explaining, or pricing your offer is confusing or homemade…

You’re asking them to pay a premium price for an IKEA table.

Here’s the truth:

A great product needs clear positioning.

Clear language.

Clear packaging.

And a price that communicates transformation — not time.

Inside the Growth Engine, this is what we fix first.

We strip away the clutter and build a powerful offer that sells — not just sits on the shelf.

Want help with that?

Take the Growth Engine Scorecard

(And let’s find out if this is your bottleneck.)

Andrew

P.S. You don’t need to rebuild everything. You just need to swap the Allen key for a proper tool.

3 Shinhene, Queens Drive West, Ramsey, Isle of Man, Isle of Man IM8 2HZ
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