Hey Reader,

Last week I sent an email about why your content strategy might be backward - and I got this reply from Zahid, a weight loss coach:

“I want to know more about content type… not sure about my niche or how to know it.”

Honestly?

That’s a common challenge—and a smart question.

Because if you don’t know who you’re talking to, or what they care about, creating content that actually works becomes a guessing game.

So let’s fix that.
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Start with this simple content filter:

Every post you create should do one of the following:

1️⃣ Educate – teach your audience something useful
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2️⃣ Engage – ask questions, spark a reaction
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3️⃣ Inspire – share personal stories or client wins
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4️⃣ Invite – make a clear offer

That’s it. No fancy hacks needed.

If you're ever stuck, ask:

“Does this post teach, engage, inspire, or invite?”​

If not—it’s probably fluff.

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But what if you’re not sure about your niche?

Here’s a quick test to define it fast:

• Who do you love working with?
• Who gets great results from your coaching?
• Who is already paying for solutions like yours?

Where those 3 overlap—that’s your sweet spot.

And if you’re still not 100% sure?

Don’t stress.

Just start posting.

Clarity comes through action.

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​Your move:

If you’re still unsure what content to post each week—or you want to build a strategy that brings in consistent leads—I made a Marketing Strategy Playbook that walks you through it step-by-step.

👉 Grab the Playbook here (If you had issues with payment before, it should be fixed now—reach out if not!)​
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To your success,
Andrew

P.S. Hit reply and tell me: What type of content do you struggle with most—cold, warm, or hot? I’d love to help.

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