Hey Reader,

If you’ve been posting consistently but getting crickets, here’s a tough question:

Are you speaking to the right people at the right time?

Most fitness pros post in the wrong order—and that’s why their content doesn’t convert.

Let me explain.

The 3 Types of People Seeing Your Content

Every potential client falls into one of these categories:

🔹 Cold Audience – They’ve never heard of you. They don’t trust you (yet).
🔹 Warm Audience – They know who you are but haven’t taken action.
🔹 Hot Audience – They’re ready to buy, but they just need a push.

Most trainers make the mistake of posting "hot audience" content to a cold audience—like offering a free consultation to someone who barely knows who they are.

That’s like proposing on the first date. 🚩

The Right Content for Each Stage

1️⃣ For Cold Audiences:​
💡 Goal: Grab attention & build trust.
📢 Content:

• Educational posts ("Why strength training is key after 40")
• Engaging questions ("What’s the biggest myth about fitness?")
• Personal stories ("My journey from feeling stuck to feeling strong")

2️⃣ For Warm Audiences:​
💡 Goal: Build credibility & show results.
📢 Content:

• Client wins & testimonials
• "Behind-the-scenes" of your coaching process
• Addressing common objections ("No time to train? Try this.")

3️⃣ For Hot Audiences:​
💡 Goal: Get them to take action.
📢 Content:

• Direct offers ("Spots open for coaching—apply now!")
• FAQs about your services
• Time-sensitive incentives ("Only 3 spots left this month!")

How to Fix Your Content Strategy

✅ Make sure 80% of your posts are for cold & warm audiences.​
✅ Only 20% should be direct offers.​
✅ Guide people through the journey—don’t rush the sale.

Save this email and use this strategy in April. It’ll change the game.

To your success,
Andrew

P.S. What type of content do you struggle with most—cold, warm, or hot? Hit reply and let me know!

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