"Small disciplines repeated with consistency every day lead to great achievements gained slowly over time." – John C. Maxwell.
Hi Reader, Can you believe it’s nearly the end of March already? Same here. I blinked and somehow we’re heading into Q2. And if you’re anything like most fitness professionals I work with, there’s a good chance you kicked off January with a whole load of motivation and a handful of big goals... ...but life (and client sessions, and programming, and everything else) might have nudged those goals to the side a bit. Here’s the thing though: March isn’t the end—it’s your launchpad into Q2. There’s still time to build serious momentum so April doesn’t feel like you’re starting from scratch all over again. Let’s keep this simple (because we’ve got clients to coach and caffeine to consume): 💡 3 Actions to Finish Strong1. Review What WorkedGrab a notebook or open a fresh doc and jot down your top 3 wins from Q1. Big or small, they count. 💡 Landed a new client? Posted consistently for a few weeks? Got your systems running smoother? Those are wins worth celebrating. 2. Revisit One Goal You Let SlideWe’ve all got one—the “I’ll get to it next week” goal that somehow turned into next month. 3. Block 60 Minutes to Plan Your Q2 PushLiterally open your calendar, find one hour this week, and block it off. 🛠 Pro Tip:Don’t wait for Monday. Or April. Or some magical moment where “life slows down.” Featured Blog Post👉 "Personal Trainer Lead Generation Strategies 2025: Get More Clients & Scale Your Business" In this post, I delve into modern lead generation strategies tailored for personal trainers aiming to expand their client base in 2025. If attracting new clients has been a challenge, this guide offers actionable insights to revitalize your approach. Key Takeaways:
Featured YouTube Video🚀 How to Get More Clients as a Personal Trainer (Step-by-Step)If your lead flow feels like a trickle… ...and you're tired of relying on word of mouth or waiting for referrals to maybe come in, this video is your roadmap to consistent, organic client growth in 2025—no ad spend required. In this episode, I walk you through the exact system I use with personal trainers and studio owners to help them consistently sign 10–15 new clients every month, even if they’re just starting out or working solo. Inside, I break down how to:✅ Define your ideal client so you stop trying to market to everyone 💡 Whether you're just starting out or want to scale up sustainably, this step-by-step guide will show you how to grow your business without burnout—or blowing your budget on ads that don’t convert. 📹 Watch the full video here: P.S. If you enjoy it, be sure to like, subscribe, and drop a comment with your biggest challenge. I reply to every one. 👇
📌 Recommended Resource: SurferSEO – Make Your Content Work Harder for YouCreating great content is step one—but if it never gets seen, it can feel like shouting into the void. That’s where SurferSEO comes in. This tool takes the guesswork out of SEO and helps you get your content ranking on Google, so the people who need your help can actually find you. Whether you're writing blog posts, landing pages, or even optimizing your service descriptions—Surfer gives you the real-time insights you need to create content that performs. Here’s what it can help you do:✅ Write content that ranks with on-page SEO suggestions tailored to your topic 💡 Think of it like having a personal SEO coach for every piece of content you publish.
📌 Playbook of the Week: The Perfect Week Planning ToolIf your week feels more like a game of “putting out fires” than a well-oiled machine—this one’s for you. The Perfect Week Planning Tool is designed to help fitness professionals like you take back control of your schedule, structure your marketing and client delivery, and still leave room for the stuff that matters (like sleep... and maybe a cheeky flat white ☕️). It’s not about cramming more into your calendar. It’s about making space for the things that move the needle—and actually sticking to them. Inside the Playbook, you’ll get:✅ A simple, visual planner to map out your “ideal week” 💡 If you want your days to feel more intentional—and your marketing to run like clockwork—this is where to start.
📢 Let’s Close Q1 StrongWhat’s one win you’ve had this quarter that you’re proud of? Hit reply and let me know—I’d love to cheer you on, or help you work through any roadblocks. Andrew P.S. Want help building your fitness marketing engine from the ground up? |
I'm a Fitness Business Coach, Marketing Geek, and... a diehard Manchester Utd Fan! Most PT’s and Studio owners feel overwhelmed and confused with how to market their business so that it grows and stands out from the competition. I give them the step by step marketing plan they need to grow their business, get consistent leads coming in and be seen as the clear leader for their niche. Sign up to my newsletter, Fitness Marketing Blueprints, to get fitness marketing prompts in your inbox weekly.
ANDREW WALLIS YOUR FITNESS BUSINESS GUIDE Hey Reader, Last week I sent an email about why your content strategy might be backward - and I got this reply from Zahid, a weight loss coach: “I want to know more about content type… not sure about my niche or how to know it.” Honestly? That’s a common challenge—and a smart question. Because if you don’t know who you’re talking to, or what they care about, creating content that actually works becomes a guessing game. So let’s fix that. Start with...
ANDREW WALLIS YOUR FITNESS BUSINESS GUIDE Hey Reader, If you’ve been posting consistently but getting crickets, here’s a tough question: Are you speaking to the right people at the right time? Most fitness pros post in the wrong order—and that’s why their content doesn’t convert. Let me explain. The 3 Types of People Seeing Your Content Every potential client falls into one of these categories: 🔹 Cold Audience – They’ve never heard of you. They don’t trust you (yet).🔹 Warm Audience – They...
"Small disciplines repeated with consistency every day lead to great achievements gained slowly over time." – John C. Maxwell. Hi Reader, Last week, we focused on branding and standing out in a crowded market. Now that your brand is more defined, the next crucial step is consistency—in your content, marketing, and client engagement. Many fitness professionals struggle with staying consistent in their marketing, often feeling like they’re either “all-in” for a few weeks and then disappearing...