Most PTs aren’t struggling because of effort.They’re stuck because they don’t have a system.That’s why income stalls at £2k–£5k/month. I help fitness professionals fix that by installing a simple Growth Engine that creates consistent leads, better conversions, and predictable revenue. No hacks. No guesswork. Just structure that compounds.With 20+ years in the industry — from PT to building a 6-location bootcamp business — I’ve learned that growth comes from systems, not more effort. Join Fitness Marketing Blueprints for practical strategies to help you scale to £10k+.
The pricing mistake that makes online training a drain
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Andrew Wallis
Most PTs aren’t struggling because of effort.They’re stuck because they don’t have a system.That’s why income stalls at £2k–£5k/month. I help fitness professionals fix that by installing a simple Growth Engine that creates consistent leads, better conversions, and predictable revenue. No hacks. No guesswork. Just structure that compounds.With 20+ years in the industry — from PT to building a 6-location bootcamp business — I’ve learned that growth comes from systems, not more effort. Join Fitness Marketing Blueprints for practical strategies to help you scale to £10k+.
Hi Reader, Picture your gym or studio on a Saturday morning in December. The room is full. Members have brought their partners, their children and their neighbours. There’s a pile of tins by the door. And half the people there have never trained with you before. That’s the Christmas food drive workout: free sessions in December, where the only entry fee is a tin or packet of food for your local food bank. Most gyms and studios do the opposite in December. Members get busy, sessions thin out,...
Hi Reader, Think about your best members. Not the ones who pay the most. The ones who turn up, work hard and love being there. How many of them came because a friend brought them? In 25 years in fitness, the best new members have nearly always come the same way: a happy member telling a friend. Yet most gyms and studios leave referrals to chance. Or they put up a poster offering a free month, and wonder why nothing happens. Why most referral programs fall flat They’re a poster, not a habit...
Hi Reader, January is the biggest month of the year for most gyms and studios. It’s also the month most owners plan last. By the time they sit down to it, it’s mid-December, everyone’s busy, and January becomes a discount and a “new year, new you” post. So I’ve put together a free kit to get January sorted now, while there’s still time. No resolutions. Just progress. Most January marketing promises a new you. People have heard it before, and most resolutions are gone by February. This...