You know what Manchester United is famous for (besides breaking my heart)? Overpaying for players who don’t fit. Big names. Big wages. And then… nothing. Dead weight on the pitch. Dead weight on the books. It happens in business too. Fit pros chase any client with a wallet. But the wrong fit drains you — time, energy, sanity. The best coaches don’t just sign anyone. They pick clients like elite clubs should pick players: ✅ The right position (your offer solves their exact problem) ✅ The right...
15 days ago • 1 min read
“I don’t have time.” It’s the excuse clients use to skip workouts. And it’s the excuse coaches use to dodge marketing. But let’s be real: it’s not about time. It’s about systems. If a client tells you they don’t have time to train, you don’t shrug and say “fair enough.” You give them a plan that fits — short, efficient, effective. Marketing works the same way. Without a system, it feels like an extra job. With the right system, it runs in the background — booking consults while you coach....
20 days ago • 1 min read
Last week, I watched a coffee shop meltdown. One barista looked like they were auditioning for Fawlty Towers: milk everywhere, orders forgotten, customers giving death stares. Chaos. The other? Zen master. Calm. Measured. Every move part of a system. Guess which one got the tips? Guess which line moved faster Here’s the truth: most fit pros run their business like Barista #1. Hustling. Forgetting follow-ups. Scrambling to post. Always playing catch-up. But the ones who build systems? They’re...
22 days ago • 1 min read
Hey Reader Every week I pull together the 3 most valuable pieces of content I’ve shared — the ones that will help you win more clients, earn more, and keep your business growing without burning out. If you only take action on a few things this week, make it these: ⸻ 🎥 Long-Form Video: Lead Magnets That ACTUALLY WORK – The Complete Guide If you’ve ever put out a freebie that no one downloads, this video is for you. I break down what actually works and how to create lead magnets that convert. ⸻...
about 1 month ago • 1 min read
Hey Reader,You don’t need another course. Or another content strategy. Or a new platform to master. You need a system that actually works — and fits you. That’s what the Growth Engine Scorecard gives you. 👉 A clear diagnosis (no more guesswork) 👉 A tailored next step (PDF + email series) 👉 And real momentum (without burning out) Thousands of fitness pros are stuck at £2.5k–£5k/month. Not because they’re bad coaches — but because their business model is broken. Let’s fix that. Take the Growth...
about 1 month ago • 1 min read
Hey Reader Welcome to August! I’m kicking off a month of content designed to help you break through the £2.5k–£5k/month ceiling and build a fitness business that supports the life you actually want. Why old‑school funnels are failing If you’ve been hustling with paid ads, six‑week challenges and “special offer” emails, you’ve probably noticed the returns diminishing. The fitness market is saturated with cookie‑cutter funnels, and consumers have become wary of quick fixes. They want to...
about 2 months ago • 1 min read
Hey Reader,After coaching 100s of fitness pros — I’ve spotted a pattern. The ones who stay stuck? They fall into one of these 3 traps: They’re offering everything — and selling nothing.Confused message, no clear result, no premium pricing. They’re great coaches… but their lead funnel is a leaky bucket.Good conversations → no clients. Leads go cold, follow-up is inconsistent (or non-existent).Great first impression… then radio silence. Which one sounds like you? The Growth Engine Scorecard...
about 2 months ago • 1 min read
I remember taking a road trip before GPS was a thing. We had a paper map.It was big, crumpled, and missing the most recent road updates. One wrong turn? You’re guessing.Miss an exit? You’re rerouting by intuition.And if you’re tired, lost, or in the dark? Good luck. Compare that to now… 📱 Google Maps recalculates in seconds. It reroutes.It adjusts.It shows you exactly where you are and what to do next. Here’s why this matters: Most fitness professionals are still running their business with a...
about 2 months ago • 1 min read
Hey Reader,You’re not short on effort. You’re not short on talent. But something’s keeping you stuck. It’s probably not what you think. 👉 It’s not that you need more followers. 👉 It’s not that you need a better funnel. 👉 And it’s definitely not that you need to post more content. It’s that one part of your business is broken — and the whole thing is slowing down because of it. That’s why I built this: The Growth Engine Scorecard It’s a free 2-minute tool that shows you exactly where your...
about 2 months ago • 1 min read
