Last week, I watched a coffee shop meltdown. One barista looked like they were auditioning for Fawlty Towers: milk everywhere, orders forgotten, customers giving death stares. Chaos. The other? Zen master. Calm. Measured. Every move part of a system. Guess which one got the tips? Guess which line moved faster Here’s the truth: most fit pros run their business like Barista #1. Hustling. Forgetting follow-ups. Scrambling to post. Always playing catch-up. But the ones who build systems? They’re...
3 days ago • 1 min read
Hey Reader Every week I pull together the 3 most valuable pieces of content I’ve shared — the ones that will help you win more clients, earn more, and keep your business growing without burning out. If you only take action on a few things this week, make it these: ⸻ 🎥 Long-Form Video: Lead Magnets That ACTUALLY WORK – The Complete Guide If you’ve ever put out a freebie that no one downloads, this video is for you. I break down what actually works and how to create lead magnets that convert. ⸻...
20 days ago • 1 min read
Hey Reader,You don’t need another course. Or another content strategy. Or a new platform to master. You need a system that actually works — and fits you. That’s what the Growth Engine Scorecard gives you. 👉 A clear diagnosis (no more guesswork) 👉 A tailored next step (PDF + email series) 👉 And real momentum (without burning out) Thousands of fitness pros are stuck at £2.5k–£5k/month. Not because they’re bad coaches — but because their business model is broken. Let’s fix that. Take the Growth...
22 days ago • 1 min read
Hey Reader Welcome to August! I’m kicking off a month of content designed to help you break through the £2.5k–£5k/month ceiling and build a fitness business that supports the life you actually want. Why old‑school funnels are failing If you’ve been hustling with paid ads, six‑week challenges and “special offer” emails, you’ve probably noticed the returns diminishing. The fitness market is saturated with cookie‑cutter funnels, and consumers have become wary of quick fixes. They want to...
27 days ago • 1 min read
Hey Reader,After coaching 100s of fitness pros — I’ve spotted a pattern. The ones who stay stuck? They fall into one of these 3 traps: They’re offering everything — and selling nothing.Confused message, no clear result, no premium pricing. They’re great coaches… but their lead funnel is a leaky bucket.Good conversations → no clients. Leads go cold, follow-up is inconsistent (or non-existent).Great first impression… then radio silence. Which one sounds like you? The Growth Engine Scorecard...
29 days ago • 1 min read
I remember taking a road trip before GPS was a thing. We had a paper map.It was big, crumpled, and missing the most recent road updates. One wrong turn? You’re guessing.Miss an exit? You’re rerouting by intuition.And if you’re tired, lost, or in the dark? Good luck. Compare that to now… 📱 Google Maps recalculates in seconds. It reroutes.It adjusts.It shows you exactly where you are and what to do next. Here’s why this matters: Most fitness professionals are still running their business with a...
about 1 month ago • 1 min read
Hey Reader,You’re not short on effort. You’re not short on talent. But something’s keeping you stuck. It’s probably not what you think. 👉 It’s not that you need more followers. 👉 It’s not that you need a better funnel. 👉 And it’s definitely not that you need to post more content. It’s that one part of your business is broken — and the whole thing is slowing down because of it. That’s why I built this: The Growth Engine Scorecard It’s a free 2-minute tool that shows you exactly where your...
about 1 month ago • 1 min read
ANDREW WALLIS YOUR FITNESS BUSINESS GUIDE I once spent an entire Sunday afternoon building an IKEA table. The instructions were confusing.The Allen key was unforgiving.And I definitely installed one leg backwards. But when I finally stepped back and looked at it, I thought: “Yep. That’s a damn fine table.” Here’s the thing: It wasn’t actually that good. But I built it — so I valued it more than it was worth. That’s called the IKEA Effect — and it’s powerful. 🔁 Now flip that into your...
about 1 month ago • 1 min read
I’ll admit it… I’m a bit of a coffee snob. I’ve worked from enough cafés around the world to know the difference between a flat white made with love… …and one made by a machine with buttons instead of a barista. But this isn’t about coffee (well… not exactly). It’s about how perception shapes value — and how I learned that lesson in the most unexpected way. Here’s the story: I once had a double espresso in Melbourne (the coffee capital of the world in my humble opinion). Same beans I’d tasted...
about 1 month ago • 1 min read
