“The difference between a contact and a contract is the follow-up.” — Unknown. "I followed up once… and then never heard back." Sound familiar? You're not alone. One of the most common struggles I hear from fitness professionals is that leads go cold after the first message. And often, they chalk it up to a “bad lead.” But here’s the truth: Most of your clients won’t say yes the first time you reach out. Or even the second. In fact, some of my best, most committed clients came in after 4,...
6 days ago • 3 min read
ANDREW WALLIS YOUR FITNESS BUSINESS GUIDE Hey Reader, Want to know the most common content mistake I see fitness coaches make? They skip the warm stage entirely. They go from: 💬 “Hi, I’m a coach” 👉 straight to💥 “Buy my program!” That’s like proposing on the first date. 🚩 And it’s why your DMs go quiet after you post an offer. Warm audience content is where the trust is built. Here’s how to think about it: Cold = “Who’s this?” Warm = “Hmm, interesting…” Hot = “I want in!” If you don’t nurture...
10 days ago • 1 min read
“You don’t have to be great to start, but you have to start to be great.” — Zig Ziglar. Hi Reader, Ever feel like you’re showing up consistently—posting, emailing, creating value—but no one seems to be engaging? It’s like shouting into the void, right? Trust me, you’re not alone. This happens to everyone at some point. And the truth is: just because they’re not clicking, commenting, or replying doesn’t mean they’re not watching. In fact, some of your best future clients are quietly...
13 days ago • 3 min read
ANDREW WALLIS YOUR FITNESS BUSINESS GUIDE Hey Reader, Let’s be real… Most fitness coaches spend way too long trying to figure out their niche. They journal. They brainstorm. They “meditate on it.”And months later? Still stuck. But here’s the truth: You don’t need to find your niche.You just need to choose it. The fastest way to build momentum is to make a clear decision—based on what’s already working. Try this 3-question shortcut: If you’re feeling unsure, answer these: 1️⃣ Who do you love...
17 days ago • 1 min read
“The successful warrior is the average man, with laser-like focus.” – Bruce Lee Hi Reader, Ever feel like the start of a new quarter is a bit like standing at the bottom of a mountain, staring up at all the things you could do? I get it. I’ve been there myself—trying to launch three new ideas, rework a funnel, revamp an email sequence, and post to five platforms… all at once. Spoiler alert: it didn’t work. 😅 But then I worked with a coach who asked me a question that changed everything:...
20 days ago • 4 min read
ANDREW WALLIS YOUR FITNESS BUSINESS GUIDE Hey Reader, Last week I sent an email about why your content strategy might be backward - and I got this reply from Zahid, a weight loss coach: “I want to know more about content type… not sure about my niche or how to know it.” Honestly? That’s a common challenge—and a smart question. Because if you don’t know who you’re talking to, or what they care about, creating content that actually works becomes a guessing game. So let’s fix that. Start with...
24 days ago • 1 min read
"Small disciplines repeated with consistency every day lead to great achievements gained slowly over time." – John C. Maxwell. Hi Reader, Can you believe it’s nearly the end of March already? Same here. I blinked and somehow we’re heading into Q2. And if you’re anything like most fitness professionals I work with, there’s a good chance you kicked off January with a whole load of motivation and a handful of big goals... ...but life (and client sessions, and programming, and everything else)...
27 days ago • 4 min read
ANDREW WALLIS YOUR FITNESS BUSINESS GUIDE Hey Reader, If you’ve been posting consistently but getting crickets, here’s a tough question: Are you speaking to the right people at the right time? Most fitness pros post in the wrong order—and that’s why their content doesn’t convert. Let me explain. The 3 Types of People Seeing Your Content Every potential client falls into one of these categories: 🔹 Cold Audience – They’ve never heard of you. They don’t trust you (yet).🔹 Warm Audience – They...
about 1 month ago • 1 min read
"Small disciplines repeated with consistency every day lead to great achievements gained slowly over time." – John C. Maxwell. Hi Reader, Last week, we focused on branding and standing out in a crowded market. Now that your brand is more defined, the next crucial step is consistency—in your content, marketing, and client engagement. Many fitness professionals struggle with staying consistent in their marketing, often feeling like they’re either “all-in” for a few weeks and then disappearing...
about 1 month ago • 4 min read
