"Small disciplines repeated with consistency every day lead to great achievements gained slowly over time." – John C. Maxwell. Hi Reader, Can you believe it’s nearly the end of March already? Same here. I blinked and somehow we’re heading into Q2. And if you’re anything like most fitness professionals I work with, there’s a good chance you kicked off January with a whole load of motivation and a handful of big goals... ...but life (and client sessions, and programming, and everything else)...
5 days ago • 4 min read
ANDREW WALLIS YOUR FITNESS BUSINESS GUIDE Hey Reader, If you’ve been posting consistently but getting crickets, here’s a tough question: Are you speaking to the right people at the right time? Most fitness pros post in the wrong order—and that’s why their content doesn’t convert. Let me explain. The 3 Types of People Seeing Your Content Every potential client falls into one of these categories: 🔹 Cold Audience – They’ve never heard of you. They don’t trust you (yet).🔹 Warm Audience – They...
9 days ago • 1 min read
"Small disciplines repeated with consistency every day lead to great achievements gained slowly over time." – John C. Maxwell. Hi Reader, Last week, we focused on branding and standing out in a crowded market. Now that your brand is more defined, the next crucial step is consistency—in your content, marketing, and client engagement. Many fitness professionals struggle with staying consistent in their marketing, often feeling like they’re either “all-in” for a few weeks and then disappearing...
12 days ago • 4 min read
ANDREW WALLIS YOUR FITNESS BUSINESS GUIDE Hey Reader, Imagine waking up, checking your inbox, and seeing this: 💰 "Hey, I’d love to come back—do you have space for me?"💰 "I’ve been meaning to get started again! Let’s do it."💰 "Just saw your email—when can we book a session?" That’s three new clients from one simple email. No fancy tech. No ads. Just one message sent to the right people. Why This Works Most fitness pros focus on getting new leads—but your past clients and old leads are the...
16 days ago • 1 min read
"People don’t buy products. They buy relationships, stories, and magic." – Seth Godin Hi Reader, You could have the best fitness program in the world, but if people don’t trust you, they won’t sign up. Think about it... when was the last time you bought something from a business you didn’t trust? Probably never. That’s because people buy from those they Know, Like, and Trust (KLT). But here’s the catch: Trust isn’t built overnight. It’s built through consistent, value-driven interactions. So...
19 days ago • 3 min read
ANDREW WALLIS YOUR FITNESS BUSINESS GUIDE Hey Reader, Let’s play a quick game. Imagine you wake up tomorrow and your marketing budget disappears—no ads, no fancy tools, no paid promotions. Would your business survive? For many fitness pros, the answer is… not great. But here’s the thing... ...some of the best marketing strategies cost absolutely nothing—and they still work just as well in 2025 as they did 10 years ago. 3 No-Cost Marketing Strategies That Bring in Clients ✅ 1. The Referral...
23 days ago • 1 min read
""Do less, but do it better." – Tim Ferris Hi Reader, Be honest—how much of your time is spent on marketing tasks that aren’t bringing in clients? You’re posting on Instagram, writing emails, updating your website, tweaking your offers… but are you actually seeing results from it all? Here’s the truth... Not all marketing efforts are created equal. The 80/20 Rule (also called the Pareto Principle) says that 80% of your results come from just 20% of your efforts. That means a small number of...
26 days ago • 2 min read
ANDREW WALLIS YOUR FITNESS BUSINESS GUIDE Hey Reader, I was chatting with a personal trainer the other day who told me: “I feel like I’m doing all the right things—posting on social media, running ads, even networking—but I’m still not getting enough leads.” Sound familiar? If you’ve ever felt like your marketing efforts aren’t bringing in enough clients, you’re not alone. Most fitness professionals struggle with lead generation because they’re focusing on the wrong things. That’s exactly why...
30 days ago • 1 min read
"Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second one" – David Beebe Hi Reader, Ever sit down to post something on social media… and have no idea what to say? So you stare at a blank screen. Maybe you scroll Instagram for “inspiration” (aka, procrastination). Then an hour later, you still haven’t posted a thing. Sound familiar? Posting content without a plan is like hitting the gym without a workout program. You waste time, feel frustrated,...
about 1 month ago • 2 min read
