​

Hi Reader,

Be honest—how much of your time is spent on marketing tasks that aren’t bringing in clients?

You’re posting on Instagram, writing emails, updating your website, tweaking your offers… but are you actually seeing results from it all?

Here’s the truth...

Not all marketing efforts are created equal.

The 80/20 Rule (also called the Pareto Principle) says that 80% of your results come from just 20% of your efforts.

That means a small number of actions—the right ones—are bringing you the majority of your leads and revenue.

The rest? Likely just busy work.

This week, let’s figure out what’s actually working in your marketing—and what you can stop wasting time on.

💡 How to Apply the 80/20 Rule to Your Marketing

Instead of trying to "do it all," use these three steps to identify, double down on, and optimize the activities that bring in real clients.
​

1. Identify What’s Actually Driving Results

Before you can optimize your marketing, you need to figure out what’s working best.

Action Step:
​​
✔ Look at your last 5-10 clients—where did they come from? (Instagram, referrals, email, your website?)
✔ Check which content, ads, or posts brought in the most leads.
✔ Review what offers converted best (1:1 coaching, group programs, challenges?).

👉 Takeaway: If 80% of your clients came from referrals and only 5% from Instagram—stop stressing about Instagram and double down on referrals!

2. Cut or Automate Low-Impact Tasks

Once you identify what’s not working, it’s time to eliminate or automate it.

Action Step:
​​
✔ Stop spending time on marketing channels that aren’t bringing in clients.
✔ Batch & schedule social media posts instead of posting daily.
✔ Automate lead nurturing emails instead of manually following up.

Example:​
🚀 If referrals bring in 80% of your clients, build an automated "bring a friend" referral campaign instead of worrying about getting viral Instagram posts.

👉 Takeaway: Less effort, bigger results.

3. Double Down on What Works

If one strategy is already bringing in most of your results, do more of it.

Action Step:
​​
✔ If email marketing converts best → Send 2-3 strategic emails per week.
✔ If referrals work → Add a referral rewards program to incentivize more word-of-mouth marketing.
✔ If a specific type of content performs well → Create more of it and repurpose it across platforms.

👉 Takeaway: Put more energy into what’s already driving success—ignore the distractions.

​

Featured Blog Post

👉 "Personal Trainer Lead Generation Strategies 2025: Get More Clients & Scale Your Business"

Struggling to generate consistent, high-quality leads?

Most personal trainers waste time on marketing tactics that don’t actually bring in clients.

This blog post breaks down the most effective strategies that help you work smarter, not harder—so you can attract more of the right clients without burning yourself out.

✅ The top-performing lead generation methods for 2025.
✅ How to focus on the 20% of marketing efforts that drive 80% of your results.
✅ Actionable steps to automate and scale your client acquisition process.

👉 Read the blog post here​

Prefer video content? Watch my latest YouTube breakdown on lead generation here:

📌 Recommended Resource:

Funnelr – The All-in-One Tool for Streamlining Your Marketing

📌 Recommended Resource:

Tired of manually following up with leads, scheduling calls, and tracking referrals? Funnelr helps you:

✅ Automate lead nurturing emails so you never lose a prospect.
✅ Track your highest-performing marketing channels to focus on what works.
✅ Simplify client onboarding and referral tracking in one place.

📌 Playbook of the Week:

Fitness Business Client Acquisition Playbook

Knowing what marketing works is one thing—turning that into a predictable system is another. This playbook gives you:

✅ A step-by-step system for attracting and converting leads.
✅ Proven strategies for turning existing clients into repeat customers.
✅ Plug-and-play templates for emails, sales funnels, and follow-ups copy here​

​

📢 Let’s Make Your Marketing Message Stand Out

What’s one marketing task you could cut, automate, or optimize today?

Hit reply and let me know—I’d love to help you refine your strategy!

Andrew

​

P.S. My Fitness Business Growth Engine coaching program is opening soon! If you’re tired of guessing which marketing strategies work and want a clear plan to attract more clients, join the waiting list today:

👉 Join the Waiting List Here​

​
​

​

​

​

​

​

​

​

​

​