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"I followed up once… and then never heard back."

Sound familiar?

You're not alone.

One of the most common struggles I hear from fitness professionals is that leads go cold after the first message. And often, they chalk it up to a “bad lead.”

But here’s the truth:

Most of your clients won’t say yes the first time you reach out. Or even the second.

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In fact, some of my best, most committed clients came in after 4, 5—even 7—follow-ups.

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And they often said something like:

So no, you’re not being pushy. You’re being professional.

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Here’s a simple follow-up system you can start using this week:

Step 1: Audit Your Warm List

Go through recent email sign-ups, old leads, DMs, past consults—anyone who showed interest but didn’t commit.

If they ghosted, they’re not gone. They just need a gentle nudge.

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Step 2: Craft 3–5 Follow-Up Touchpoints

Make your follow-ups about value, not pressure.

Examples:

• “Hey, I came across this article on boosting energy and thought of you.”

• “Still interested in getting back on track before summer hits?”

• “I’ve got a few client slots opening—want to grab a time?”

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✅ Keep it casual. Keep it human.

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Step 3: Automate with Heart

Use a tool like ConvertKit (Kit) to set up a simple re-engagement sequence.

Even two emails spaced a few days apart can reignite interest—without you manually chasing every lead.

Pro Tip:

Following up isn’t nagging—it’s service.

You’re showing your potential clients that you care enough not to let them fall through the cracks.

And often, that’s the difference between someone who keeps thinking about it… and someone who finally takes action.

Featured Blog Post

"5 Beginner Strategies to Kickstart Your Fitness Business"​
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New to the industry—or just trying to get your marketing momentum back? This post outlines the foundational steps to attract and convert leads without burnout.

✅ How to define your offer and niche clearly

✅ Easy ways to start conversations with potential clients

✅ Strategies to build trust and stay top of mind

If you want to build your audience and your income, these tips will help you lay the groundwork.

​Read the blog post here​

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Featured YouTube Video

How to Turn Free Sessions Into Paying Clients Without Feeling ‘Salesy’

👉 Watch it here​

Giving away free sessions is a popular strategy—but for many fit pros, it turns into a freebie trap instead of a consistent client-getting system.

In this video, I’ll show you exactly how to make your free consults convert, without feeling awkward, desperate, or pushy.

✅ How to position your free session to attract serious prospects

✅ The “value ladder” approach to create natural next steps

✅ What to say at the end of the session to close with confidence (and no sleaze)

If you’ve ever said, “I hate selling,” this video is for you.

🔗 Watch the full video here → How to Turn Free Sessions Into Paying Clients Without Feeling ‘Salesy’​

P.S. If you enjoy it, be sure to like, subscribe, and drop a comment with your biggest challenge. I reply to every one. 👇

📌 Recommended ConvertKit (Kit) – Your Follow-Up Made Easy

If you’re still chasing leads manually—or worse, not following up at all—then Kit might be your new favourite tool.

It’s the email marketing platform I use and recommend to all my coaching clients.

Why?

Because it’s simple, intuitive, and built for creators like us who want to nurture leads without becoming full-time marketers.

✅ Build beautiful email sequences without the tech headache

✅ Tag and segment leads to personalise your messaging

✅ Automate follow-ups so no one slips through the cracks

🛠 Pro Tip: Set up a simple 3-email re-engagement series for leads who didn’t say yes the first time. Kit makes this easy—and effective.

👉 Try ConvertKit (Kit) here

Pro tip: Pair it with a follow-up sequence in ConvertKit and you’ve got yourself a lead gen machine.

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📌 Playbook of the Week: Fitness Business Email Marketing Playbook

If your email list feels more like a ghost town than a goldmine, this playbook is for you.

I created it to help fitness professionals like you write emails that people actually want to read—and more importantly, respond to.

Inside, you’ll get:

✅ A proven welcome sequence to build trust from the first email

✅ Weekly email templates that convert without sounding “salesy”

✅ Step-by-step guidance to turn subscribers into paying clients

💡 Whether you’re just starting your list or want to revive a cold one, this playbook will help you create real conversations—and real results.

👉 Grab your copy here​

📢 Let’s Talk Client Growth Goals

What’s one lead you haven’t followed up with yet?

You know the one—someone who showed interest but didn’t commit… yet.

What’s holding you back from sending that message?

Hit reply and let me know—I’ll share a suggestion or give you a little nudge to get the convo going again. Sometimes, all it takes is a second try.

Andrew

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P.S. Want to land your next client this week—without ads, funnels, or fancy tech?

Download The $1k Client Campaign—my simple, proven outreach strategy to help you start conversations, book consults, and bring in revenue fast.
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👉 Get the $1k Client Campaign here​

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