Hey Reader,

Want to know the most common content mistake I see fitness coaches make?

They skip the warm stage entirely.

They go from:
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💬 “Hi, I’m a coach”

👉 straight to
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💥 “Buy my program!”

That’s like proposing on the first date. 🚩

And it’s why your DMs go quiet after you post an offer.

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Warm audience content is where the trust is built.

Here’s how to think about it:

• Cold = “Who’s this?”
• Warm = “Hmm, interesting…”
• Hot = “I want in!”

If you don’t nurture that middle stage, people don’t get the chance to trust you.

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What does warm content look like?

Here are 3 examples you can swipe:

✅ Client wins & testimonials​
→ “Claire just hit her 10kg goal after years of yo-yo dieting. Here’s how we did it…”
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✅ Behind-the-scenes of your coaching process
→ “Ever wondered what happens after someone joins my program? Here’s a peek inside…”
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✅ Addressing objections​
→ “No time to train? Here’s how busy parents are getting results in just 30 minutes a day.”

This content shows people what it’s like to work with you—and more importantly, why it works.

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Pro Tip: Don’t sleep on testimonials.

If you’ve helped anyone get a result, you’ve got stories to share.

📱 Ask past or current clients:

“Would you mind sharing a few words about your experience with me?”

Then repurpose it into:

• Quote graphics
• Screenshots
• Short video clips
• Email stories

And boom—trust level: 🔥

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Need help with this?

Need a free resource to help you collect and repurpose testimonials, just hit reply and I’ll send it over.

Or if you want a done-for-you solution—I’ve got something coming soon that’ll save you hours each week.

Stay tuned.

To your success,
Andrew

P.S. If you’ve been stuck between getting engagement and making sales, warm content is the bridge. Build the trust, and the clients will follow.

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