They’re Watching (Even If They Don’t Click)


“You don’t have to be great to start, but you have to start to be great.”
— Zig Ziglar.

Hi Reader,

Ever feel like you’re showing up consistently—posting, emailing, creating value—but no one seems to be engaging?

It’s like shouting into the void, right?

Trust me, you’re not alone.

This happens to everyone at some point. And the truth is: just because they’re not clicking, commenting, or replying doesn’t mean they’re not watching.

In fact, some of your best future clients are quietly observing—waiting for the right moment to raise their hand.

And when they do, they’ll go with the person who’s been showing up consistently. That’s the magic of visibility.

Here’s how to stay top of mind without burning out:

✅ 1. Commit to a Simple Schedule

You don’t need to post every day. Start with 3 posts a week, 1 email, and one video or voice-based piece of content (a short podcast or video update works brilliantly).

✅ 2. Show Your Face

People connect with people. A quick story on Instagram, a photo in your newsletter, or a video tip on LinkedIn builds trust faster than a polished graphic ever could.

✅ 3. Repurpose, Don’t Reinvent

Turn one idea into five pieces of content. That blog post? Break it into tips for Instagram, a thread for X, and a story for your email. Keep it simple. Keep it seen.

💡 Pro Tip: Think of visibility like fitness training. You don’t get strong from one workout—you get strong by showing up consistently. Same goes for your marketing.

You've got this. Let’s keep building that momentum.



Featured Blog Post

“How to Get More Clients as a Personal Trainer (Step-by-Step)”

If staying visible is half the battle, turning visibility into actual paying clients is the other half.

In this post, I break down a step-by-step lead generation strategy that helps you consistently attract high-quality clients—without relying on gimmicks or paid ads.

✅ Learn how to position yourself online
✅ Discover where your ideal clients hang out
✅ Get a simple system to move them from “just browsing” to “I’m in!”

👉 Read the full post here

If you’re feeling a bit stuck, this one’s a great read to get back in the driver’s seat.


Featured YouTube Video

Why Your Fitness Business Needs a Signature System (And How to Build One)

One of the biggest reasons fitness businesses struggle to stand out is because they blend into the crowd. If you want to stop competing on price and start attracting high-quality clients, you need a Signature System.

In this video, I’ll walk you through:

✅ What a Signature System actually is (and isn’t)

✅ Why having one instantly builds authority and trust

✅ How to create your own step-by-step process that becomes the core of your brand

📌 Whether you're just starting out or looking to tighten your positioning, this one’s a must-watch.

🔗 Watch the full video hereWhy Your Fitness Business Needs a Signature System (And How to Build One)

P.S. If you enjoy it, be sure to like, subscribe, and drop a comment with your biggest challenge. I reply to every one. 👇


📌 Recommended Resource: ScoreApp – The Easiest Way to Build a High-Converting Lead Magnet

Looking for a lead magnet that actually works? ScoreApp helps you create quiz-style lead magnets that convert up to 30–50% of your website visitors into leads.

✅ Perfect for fitness pros who want to segment leads based on goals, experience, or readiness

✅ No tech headaches—just choose a template, add your questions, and launch

✅ Integrates seamlessly with your email platform (like Kit/ConvertKit)

🧠 Pro tip: Use ScoreApp to build a quiz that mirrors your Signature System. It’s a brilliant way to warm up cold leads before the first conversation.

If you want to stand out, build trust, and generate qualified leads on autopilot, this tool should be in your toolkit.

👉 Try ScoreApp here

Pro tip: Pair it with a follow-up sequence in ConvertKit and you’ve got yourself a lead gen machine.


📌 Playbook of the Week: Fitness Business Client Acquisition Playbook

If you want to grow your fitness business, client acquisition isn’t just a priority—it’s the priority.

This playbook gives you the exact roadmap to consistently attract, engage, and convert the right leads into paying clients—without relying on pushy sales tactics or paid ads.

✅ Step-by-step strategy to attract high-quality leads

✅ Proven methods to move leads from curious to committed

✅ Templates and scripts to help you confidently close more sales

📌 Whether you're a new PT or looking to scale, this playbook will give you the confidence and clarity to build a reliable flow of new clients.

👉 Grab your copy here

Let this be the turning point in your lead generation strategy.



📢 Let’s Talk Client Growth Goals

What’s your biggest challenge right now when it comes to finding and signing new clients?

Or… what’s one thing you’ve done recently that’s helped you attract better-fit clients?

Hit reply and let me know—I’d love to hear what’s working (or where you’re feeling stuck) and see how I can help.

Andrew

P.S. Want to land your next client this week—without ads, funnels, or fancy tech?

Download The $1k Client Campaign—my simple, proven outreach strategy to help you start conversations, book consults, and bring in revenue fast.

👉 Get the $1k Client Campaign here


Hi! I'm Andrew Wallis

I'm a Fitness Business Coach, Marketing Geek, and... a diehard Manchester Utd Fan! Most PT’s and Studio owners feel overwhelmed and confused with how to market their business so that it grows and stands out from the competition. I give them the step by step marketing plan they need to grow their business, get consistent leads coming in and be seen as the clear leader for their niche. Sign up to my newsletter, Fitness Marketing Blueprints, to get fitness marketing prompts in your inbox weekly.

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