Hey Reader,

Let’s talk about the real reason most trainers struggle with content:

It’s not lack of ideas.

It’s not the algorithm.
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It’s this:

👉 No system.

They post when they feel inspired…
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Then disappear for 3 weeks.
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Then panic-post an offer - and wonder why nobody bites.

Sound familiar?

Here’s the fix:
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Use the 1–1–1 Content System

Just stick to this rhythm each week:

1️⃣ 1 Cold Post → Grab attention
• Educate
• Entertain
• Tell your story

2️⃣ 1 Warm Post → Build trust
• Share client wins
• Answer objections
• Show behind-the-scenes

3️⃣ 1 Offer Post → Invite action
• “Spots open this week!”
• “Here’s how to work with me”
• Time-limited incentive

That’s it.

One of each.

It’s simple. Repeatable. And it works.
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Why it works:

✅ Keeps your audience moving through the “Cold → Warm → Hot” journey
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✅ Builds consistency (without burning out)
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✅ Makes content feel strategic, not random

This is the same system I use (and coach others to use)...

because when you stay visible and valuable, leads don’t just trickle in…

...they start flowing.

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Want help planning it all out?

Inside my Content Strategy Playbook, I walk you through how to build your own content system—including examples, templates, and planning pages.

GET THE PLAYBOOK HERE

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And if you’d rather have your entire year mapped out for you, check out my 2025 Fitness Marketing Calendar - it’s packed with done-for-you prompts, campaign ideas, and content themes to keep you consistent.

GRAB THE 2025 CALENDAR

To your success,
Andrew

P.S. Don’t wait for “motivation” to create content. Use a system instead. It’s the key to staying consistent without losing your mind.

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