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Hi Reader,

Ever feel like the start of a new quarter is a bit like standing at the bottom of a mountain, staring up at all the things you could do?

I get it.

I’ve been there myself—trying to launch three new ideas, rework a funnel, revamp an email sequence, and post to five platforms… all at once.

Spoiler alert: it didn’t work. 😅

But then I worked with a coach who asked me a question that changed everything:

It stopped me in my tracks. Because I realised I was spending too much time chasing shiny objects instead of doubling down on what was already working.

So this quarter, I want to encourage you to simplify.

Let’s make Q2 the quarter of less, but better.

💡 3 Steps to Set a Focused Strategy for Q2

1. Review Your Data
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Take a look at your analytics—emails, content, sales, and conversations.
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What got the best engagement? What brought in leads? Which offer converted?

→ Example: If your weekly newsletter had high open rates and replies, that’s a clue. Keep that momentum going.

2. Set ONE Clear Objective for Q2
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​Forget 20 goals—pick one.​
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That could be:
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• Generate 10 new clients
• Build your email list to 1,000 subscribers
• Launch your signature program

→ Keep it specific, measurable, and time-bound. This gives your content, offers, and marketing a clear direction.

3. Create a “One Page Q2 Plan”​
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Use a simple template or whiteboard layout.
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Include:
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• Your Q2 Goal
• Your Core Offer
• Your Lead Magnet
• Weekly content plan
• Promotion dates

→ This isn’t about perfection—it’s about clarity and execution.

🛠 Pro Tip:
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Focus is the new hustle.​
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When you simplify your strategy, you create space for consistency, creativity, and real momentum.

🔗 Need a Tool to Help You Stay Focused and Get Sh*t Done?

My Weekly Game Plan is a simple but powerful system I use every week to turn big goals into daily actions.
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✅ Set your 3 top goals
✅ Break them into daily tasks
✅ Review + course-correct every Friday

👉 Download the Weekly Game Plan Here

Featured Blog Post

“5 Beginner Strategies to Kickstart Your Fitness Business”

Whether you're just getting started or looking to refocus for Q2, this post is packed with practical, no-fluff strategies to help you build momentum fast.

You’ll learn:

✅ How to define your niche and ideal client
✅ What core marketing activities to focus on
✅ Simple actions you can take today to start attracting more clients

👉 Read the full blog post here​

If you’re feeling a bit stuck, this one’s a great read to get back in the driver’s seat.

Featured YouTube Video

The #1 Lead Magnet Every Personal Trainer Needs (And How to Create It)

Let’s be honest—most lead magnets in the fitness space are kind of… boring. A generic PDF or free checklist isn’t enough anymore.

That’s why this week’s video is a must-watch.

I’m walking you through the exact lead magnet strategy that’s generating 30–50% opt-in rates for fitness professionals—with zero ad spend, zero tech headaches, and zero fluff.

👉 Why watch this?​

Because this strategy works even if you have:
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❌ A small audience
❌ No design skills
❌ Zero clue where to start

You’ll learn:
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✅ Why quizzes are outperforming everything else
✅ How to build one in under an hour using ScoreApp
✅ What to include in your follow-up system to turn leads into paying clients

🔗 Watch the full video here → The #1 Lead Magnet Every Personal Trainer Needs​

If you're ready to start generating leads on autopilot, this is the video for you.

P.S. If you enjoy it, be sure to like, subscribe, and drop a comment with your biggest challenge. I reply to every one. 👇

📌 Recommended Resource: ScoreApp – The Easiest Way to Build a High-Converting Lead Magnet

Struggling to come up with a lead magnet that actually works?

You don’t need another boring PDF…
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You need a quiz.

ScoreApp is hands down my favourite tool for building engaging, high-converting quiz funnels—fast.

Whether you want to help people discover their fitness type, find the right training plan, or assess their current habits, ScoreApp makes it ridiculously easy to set up something fun and valuable.

✅ Build your quiz in under an hour
✅ Use proven templates (no guesswork!)
✅ Integrate your email list and start nurturing leads immediately

If you want to stand out, build trust, and generate qualified leads on autopilot, this tool should be in your toolkit.

👉 Try ScoreApp here​

Pro tip: Pair it with a follow-up sequence in ConvertKit and you’ve got yourself a lead gen machine.

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📌 Playbook of the Week: Fitness Business Client Acquisition Playbook

Let’s face it—marketing without a plan leads to burnout, confusion, and crickets.

If you’ve ever thought:
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👉 “I post content, but no one’s signing up…”
👉 “I’m getting leads, but they’re not the right ones…”
👉 “I just want a simple system that works…”

This playbook is for you.

Inside, you’ll find the exact client acquisition strategy I use with my coaching clients—designed to help you attract, nurture, and convert the right people without chasing shiny tactics.

✅ Step-by-step roadmap to attract your ideal client
✅ Proven messaging frameworks that connect and convert
✅ Templates to build out your funnel (lead magnet, landing page, emails—all done)

If you want more leads without more stress, this is where to start.

👉 Grab your copy here​

Let this be the turning point in your lead generation strategy.

📢 Let’s Talk

What’s one thing you’re simplifying for Q2?
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Are you doubling down on a single offer, choosing one marketing channel to master, or finally creating a lead magnet that works?

Hit reply and let me know. I read every message—and I’d love to celebrate your clarity or help you get there if you're still feeling stuck.

Andrew

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P.S. Want to build a complete client attraction system—without the overwhelm?
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Join the waitlist for my Fitness Business Growth Engine. It’s my flagship coaching program designed to help you grow your business with confidence, clarity, and a proven plan.

👉 Join the Waiting List Here​

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