​

Hi Reader,

You could have the best fitness program in the world, but if people don’t trust you, they won’t sign up.

Think about it...

when was the last time you bought something from a business you didn’t trust?

Probably never.

That’s because people buy from those they Know, Like, and Trust (KLT).

But here’s the catch: Trust isn’t built overnight.

It’s built through consistent, value-driven interactions.

So today, let’s dive into how you can strengthen your KLT factor so that when potential clients are ready to invest, they choose YOU.

💡 The 3 Steps to Building the “Know, Like, Trust” Factor

​

1. Be Seen Consistently (The “Know” Factor)

BIf people don’t know you exist, they can’t hire you.

Action Step:​
✔ Show up regularly where your audience hangs out (social media, email, YouTube, local events).
✔ Share behind-the-scenes content—what’s happening in your business, your workouts, client wins.
✔ Engage with your audience (respond to comments, ask questions, go live).

Example:​
➡ A personal trainer who posts weekly Instagram Q&As about fitness and nutrition becomes a familiar face—clients think of them first when they need help.

👉 Takeaway:Be visible, be present, be top of mind.

2. Share Valuable, Relatable Content (The “Like” Factor)

People connect with real, relatable content—not just promotions.

Action Step:​
✔ Teach something useful (quick workouts, meal prep tips, mindset shifts).
✔ Share personal experiences (struggles, wins, behind-the-scenes stories).
✔ Be authentic and approachable (don’t just act like a sales machine).

Example:​
➡ A coach who shares their own transformation journey (including failures and lessons) builds stronger connections than one who only posts “salesy” content.

👉 Takeaway:People like those who educate, entertain, and inspire.

3. Build Trust Through Proof & Consistency (The “Trust” Factor)

Clients need proof that you deliver results.

Action Step:​
✔ Share client success stories—before/after photos, testimonials, case studies.
✔ Provide free value first (help people before asking for a sale).
✔ Be consistent—clients trust coaches who show up week after week.

Example:​
➡ A gym that publishes weekly client spotlights builds credibility and trust—prospects see real people getting real results.

👉 Takeaway:Trust isn’t claimed—it’s earned.

​

Featured Blog Post

👉 "Ignite Your Influence: The Power of Personal Branding"

This article emphasizes the importance of sharing your unique stories, perspectives, and thoughts to build a strong personal brand.By providing valuable content that resonates with your target audience, you can establish yourself as a thought leader and trusted resource in your industry.Incorporating compelling storytelling into your personal brand can help create an emotional connection with your audience and make your message more memorable.​andrewwallis.com​

👉 Read the blog post here​

This post offers actionable insights into leveraging storytelling and personal branding to enhance your connection with clients, thereby strengthening the "Know, Like, Trust" factor.

​

Prefer video content?

📌 🎥 Watch My Latest Video on YouTube!

How to Hit £10K/Month as a Personal Trainer (Without Burning Out!) 🔥

Struggling to make consistent income as a personal trainer? Tired of the endless grind of early mornings, late nights, and unpredictable revenue?

In this video, I break down a step-by-step blueprint to hit £10K per month—without working 16-hour days or waiting for clients to magically appear.

🔹 Here’s What You’ll Learn:
​​
✅ The BIGGEST mistake most trainers make (and how to fix it)
✅ How to set real revenue goals instead of hoping for more clients
✅ A proven revenue model (1:1 coaching, group training, online programs & more)
✅ How to reverse-engineer your sales process to attract consistent leads
✅ The 80/20 focus shift to stop wasting time and start making money
✅ The #1 automation strategy to scale without burning out

👉 Watch here:How to Hit £10K/Month as a Personal Trainer (Without Burning Out!)​

P.S. If you find this helpful, hit 'Like' and Subscribe to get weekly fitness business growth strategies! 🚀

📌 Recommended Resource:

Jasper AI – Write Engaging, Trust-Building Content in Minutes

📌 Recommended Resource:

If you struggle with writing social media posts, client emails, or website copy, Jasper AI can help:

✅ Craft authentic, engaging content that connects with your audience.
✅ Speed up content creation without losing your voice.
✅ Generate compelling client success stories with ease.

📌 Playbook of the Week:

Fitness Business Branding Toolkit

Your brand isn’t just a logo or a color scheme—it’s the first impression potential clients get and the lasting reputation that keeps them coming back.

If your brand is inconsistent, forgettable, or unclear, you’re losing potential clients before they even inquire.

This step-by-step toolkit helps you build a strong, trustworthy, and recognizable brand that attracts and retains your ideal clients.

Inside, You’ll Get:

✅ A Proven Framework to craft a brand message that instantly connects with your audience and sets you apart from competitors.
✅ Customizable Branding Templates to ensure consistency across your website, social media, and marketing materials.
✅ A Social Media & Content Strategy to position you as the go-to expert in your niche and boost credibility & trust.
✅ Visual Identity Guide to help you create a brand that looks as professional as the results you deliver.

👉 Grab your copy here and start building a brand that turns followers into fans and browsers into buyers.

​

​

📢 Let’s Strengthen Your “Know, Like, Trust” Factor

If someone landed on your Instagram, website, or email list today—would they instantly trust you?

If not, what’s one thing you can improve?

Hit reply and let me know—I’d love to help you refine your strategy!

Andrew

​

P.S. My Fitness Business Growth Engine coaching program is opening soon! If you’re tired of guessing which marketing strategies work and want a clear plan to attract more clients, join the waiting list today:

👉 Join the Waiting List Here​

​
​

​

​

​

​

​

​

​

​

​