I'm a Fitness Business Coach, Marketing Geek, and... a diehard Manchester Utd Fan! Most PT’s and Studio owners feel overwhelmed and confused with how to market their business so that it grows and stands out from the competition. I give them the step by step marketing plan they need to grow their business, get consistent leads coming in and be seen as the clear leader for their niche. Sign up to my newsletter, Fitness Marketing Blueprints, to get fitness marketing prompts in your inbox weekly.
ANDREW WALLIS YOUR FITNESS BUSINESS GUIDE Hey Reader, Last week I sent an email about why your content strategy might be backward - and I got this reply from Zahid, a weight loss coach: “I want to know more about content type… not sure about my niche or how to know it.” Honestly? That’s a common challenge—and a smart question. Because if you don’t know who you’re talking to, or what they care about, creating content that actually works becomes a guessing game. So let’s fix that. Start with...
"Small disciplines repeated with consistency every day lead to great achievements gained slowly over time." – John C. Maxwell. Hi Reader, Can you believe it’s nearly the end of March already? Same here. I blinked and somehow we’re heading into Q2. And if you’re anything like most fitness professionals I work with, there’s a good chance you kicked off January with a whole load of motivation and a handful of big goals... ...but life (and client sessions, and programming, and everything else)...
ANDREW WALLIS YOUR FITNESS BUSINESS GUIDE Hey Reader, If you’ve been posting consistently but getting crickets, here’s a tough question: Are you speaking to the right people at the right time? Most fitness pros post in the wrong order—and that’s why their content doesn’t convert. Let me explain. The 3 Types of People Seeing Your Content Every potential client falls into one of these categories: 🔹 Cold Audience – They’ve never heard of you. They don’t trust you (yet).🔹 Warm Audience – They...