"Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second one" – David Beebe

Hi Reader,

Ever sit down to post something on social media… and have no idea what to say?

So you stare at a blank screen. Maybe you scroll Instagram for “inspiration” (aka, procrastination).

Then an hour later, you still haven’t posted a thing.

Sound familiar?

Posting content without a plan is like hitting the gym without a workout program.

You waste time, feel frustrated, and struggle to get results.

The good news?

There’s a better way.

This week, I’m sharing a simple weekly content plan that will save you 10+ hours and keep your marketing consistent.

Let’s get into it.

💡 The Simple Weekly Content Plan for Fitness Pros

Instead of randomly posting, I recommend batching and scheduling your content in advance using this simple structure:

1. Choose 3-5 Content Themes

Instead of reinventing the wheel every week, pick 3-5 core themes to rotate through.

✔ Example Themes for a Fat Loss Coach:

Myth-busting ("Why cutting carbs won’t help you lose fat faster")
Client success stories ("How Sarah lost 15lbs without giving up wine")
Quick workouts ("Try this 10-minute morning fat-burner")
Nutrition tips ("3 protein-packed breakfast ideas")
Behind-the-scenes ("A day in my life as a coach")

👉 Takeaway: Having set themes makes content creation easier and more strategic.

2. Batch Your Content in One Sitting

Instead of posting daily, batch-create your content once per week.

🛠 How to do it efficiently:
✅ Write 5 social media posts in one go (takes ~1 hour).
✅ Record 3 short-form videos for Instagram Reels/TikTok (~30 min).
✅ Schedule everything using a tool like Metricool (takes ~20 min).

Example:
➡ Monday: Share a client win (testimonial or transformation).
➡ Wednesday: Post a nutrition tip or myth-busting post.
➡ Friday: Drop a quick workout or behind-the-scenes story.

👉 Takeaway: Batching content saves time and keeps you consistent.

3. Automate & Schedule Content

If you’re still manually posting every day, you’re wasting time.

🚀 Use a scheduling tool like Metricool to plan posts in advance.
🚀 Repurpose one long-form post into multiple short posts.
🚀 Automate your best-performing content to be reshared later.

Example:

Record one long-form video → Cut it into 3-5 Reels/TikToks.
Turn a blog post into separate bite-sized social posts.

👉 Takeaway: Content creation should feel effortless, not exhausting.

Featured Blog Post

Boosting Growth: Email Content for Fitness Professionals

This article delves into the power of email marketing for fitness professionals, offering strategies to engage clients and streamline communication.

Implementing these email content strategies can complement your overall content plan, ensuring consistent and valuable touchpoints with your audience.

👉 Read the blog post here

📌 Recommended Resource:

Metricool – The Ultimate Content Scheduling Tool

If you’re still posting manually, Metricool will be a game-changer.

✅ Plan & schedule posts across multiple platforms in one go.
✅ Track engagement & analytics to see what’s working.
✅ Batch content & automate posting, so you’re always consistent.

TRY METRICOOL HERE

📌 Playbook of the Week:

Fitness Business Content Marketing Playbook

Creating content shouldn’t feel like a full-time job.

This playbook gives you a proven content system so you can attract more clients without spending hours on social media.

✅ Step-by-step guide to crafting a content plan that works.
✅ Content calendar & templates to make posting effortless.
✅ Copywriting & engagement strategies to drive leads & sales.

👉 Grab your copy here